Brand Experience Specialist (Media)
Serves as a brand experience specialist responsible for coordinating and maintaining brand image and identity across Nicklaus Children's Health System. Aligns projects to brand strategy with internal and external stakeholders to maintain brand consistency and integrity. Facilitates signage across all facilities, uniforms, marketing materials, internal communications materials with a primary focus of ensuring consistency of use of the “Nicklaus Children's” master brand and meeting all metrics related to Master Brand awareness and affinity.
Staff Essential Functions
Job Specific Essential Duties
Frequency
Time
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Coordinates environmental branding experience initiatives for the health system to ensure master brand alignment. This includes branding activities across the health system's facilities, signage, furniture, artwork and experiential branding, etc.
Daily
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Coordinates and executes experiential brand experience activities for executive events, in collaboration with events teams for the health system.
Weekly
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Maintains visual brand inventory and signage manuals in collaboraiton with design teams.
Weekly
Manages intake of branding requests and works with brand experience leader on timely response to branding approvals.
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Coordinates and maintains branded signage, branded promotional producs, and materials for events and conferences. Provides guidance on rented and/or purchased materials. Works closely with events manager on visual branded inventories.
Weekly
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Maintains health system's printed physical directory signage in the regional territories, ensuring accuracy of content, and keeps track of quarterly updates or as needed. Works closely with regional marketing specialists to maintain directories.
Monthly
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Routinely visits and perform audits of physical locations to maintain brand integrity across health system locations. Provides counsel on direction for brand updates and needs.
Monthly
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Supports brand experience supervisor with audio, visual and print branding initiatives as needed.
Weekly
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Serves as subject matter expert and project manager on brand experience initiatives that support growth of the health system.
Weekly
