Direct Response Manager (Finance)

The Manager, Direct Response leads a team and oversees the strategy and execution of all Direct Mail and Print Media marketing programs. Manages $8M in media spend and has oversight of multiple advertising agency partners and is accountable for the strategy, planning, execution, and optimization of these programs.Leads a team of associates coordinating the development of direct mail and print advertising assets, versioning, proofing and other day-to-day activities, as well as ensuring opportunities for development and growth.Drives the annualized strategy and leads the planning, operation, and optimizing of Brookdales direct mail and print programs.Manages channel budgets, including a monthly budget reconciliation and invoice processing.Spearheads the design, creation, and implementation of both direct mail and print media creative. Aligns with internal teams (Marketing, Brand, Legal, Field, etc.) and Agencies, to execute campaigns.Drives innovation by introducing new strategies, tactics, and formats challenging the status quo using data and analytics to improve performance of the programs.Oversees testing and optimization strategy to include the design and measurement of complex tests, optimizing accordingly and proactively based on results to improve ROAS (Return On Ad Spend).Analyzes and reports results of campaigns using applicable metrics and develop/manage creative to optimize future performance. Presents campaign performance to leadership and the broader organization as an advocate for the programs.Processes estimates, accruals, purchase orders, invoicing and budget tracking. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity ***This position will work onsite at our corporate office in Brentwood, TN***Make Lives Better Including Your Own.If you want to work in an environment where you can become your best possible self, join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.Part and Full Time Benefits EligibilityMedical, Dental, Vision insurance401(k)Associate assistance programEmployee discountsReferral programEarly access to earned wages for hourly associates (outside of CA)Optional voluntary benefits including ID theft protection and pet insuranceFull Time Only Benefits EligibilityPaid Time OffPaid holidaysCompany provided life insuranceAdoption benefitDisability (short and long term)Flexible Spending AccountsHealth Savings AccountOptional life and dependent life insuranceOptional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal planTuition reimbursementBase pay in range will be determined by applicants skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.The application window is anticipated to close within 30 days of the date of the posting.