Referral Outreach Marketing Manager (Personal Services)

JOB SUMMARY:
The Referral Outreach Marketing Manager for greater Dallas-Fort Worth is responsible for maintaining
and building outside referral relationships with dentists, pediatricians, schools, community organizations
and other potential referral sources to grow new patient counts and the overall success of referral
marketing in the greater DFW area. The Referral Outreach Marketing Manager serves as a subject matter
expert, maintains close relationships with the corporate Marketing team, Regional Director of Operations,
Operations Managers, and internal dental staff within the region.

The Referral Outreach Marketing Manager visits multiple locations daily, engages in face-to-face
meetings, presentations and networking events and utilizes a CRM system to log and track performance
ultimately driving new patients. Responsible for providing collateral and promotional items to referring
offices, organizing luncheons for doctor/staff introductions, and communicating with internal teams.
Organizes and supports community events and partnerships. Takes photos and generates engaging content
for social media pages for individual practices.
This support is crucial to the delivery of the companys mission of helping children achieve a lifetime of
great oral health.
Schedule: Monday Friday/Occasional
Weekends, Hours Variable

JOB RELATED EXPERIENCE:
3 years in marketing or sales, with 1+ years in field marketing and/or dental experience preferred
Excellent skills in self-starting, organization, communicating, problem solving
Experience in the fields of dentistry, health care, and/or business development

JOB-RELATED SKILLS/COMPETENCIES:
Critical thinking. Ability to make strategic decisions within assigned scope of authority.
Ability to manage budget and expenses. Strong business acumen.
Ability to support and effectively collaborate with other departments to achieve results.
Ability to plan ahead, and to prioritize and coordinate activities, services, schedules or programs.
Ability to plan, assess, communicate, and develop referral marketing strategies.
High level of energy, adaptability, and pleasant and professional demeanor.