Marketing Automation Specialist.107247 (Finance)
Description
At Vitalant, we're on a mission to help save lives through blood and plasma donations-and behind every successful donation campaign is a team working to reach, engage, and inspire donors. We're currently hiring a Marketing Automation Specialist to support this life-saving work, with a special focus on PlasmaSource, our growing plasma donation program.
In this role, you'll provide expert business support for marketing automation tools and help drive donor engagement through well-timed, impactful messaging. Working closely with our national marketing team, you'll play a key role in executing SMS/MMS and mobile app campaigns-and may also contribute to broader outreach efforts across email, outbound calling, digital media, and direct mail. Your work will help ensure that our messages reach the right people at the right time, ultimately supporting Vitalant's mission to make lifesaving donations possible every day.
Our comprehensive total rewards support you, your family, and your future with:
- Medical, dental, and vision insurance
- 401K + 5% company match
- Tuition assistance up to $5k per year
- Free basic life and AD&D insurance
- Free short-and-long-term disability insurance
- Paid time off
- Employee Resource Groups
- Recognition and perks
- Collaborate with project staff to ensure smooth communication and successful project completion
- Follow established change control processes throughout project execution
- Partner with the Digital Marketing Team to develop test plans and execute tests for accurate performance measurement
- Serve as a subject matter expert for assigned marketing automation applications
- Extract and maintain data using approved tools to support end users
- Coordinate with external vendors to ensure business and technical needs are met
- Generate mobile marketing lists and campaigns aligned with the overall marketing plan
- Launch and actively monitor multiple mobile campaigns in real time
- Manage campaign deployments in line with channel budget
- Analyze campaign data and KPIs to provide insights and adjust strategies in partnership with the Program Director of Mobile Marketing
Requirements
Knowledge/ Education
- Bachelor's degree or equivalent combination of education and experience required.
- Marketing automation certification preferred.
- Two years' experience with marketing automation or mobile messaging/SMS platforms such as Acoustic, Adobe CX/Marketing Cloud, AirShip, Attentive, Birdseye, HubSpot, Mobile Commons, Oracle Eloqua or Twilio required.
- Experience within a marketing organization that uses email, mobile app and SMS/MMS Text messaging as key communication channels required.
- Database management and list creation experience preferred.
- Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
- Must be able to maintain confidentiality.
- Effective interpersonal, written, and verbal communication skills.
- Ability to analyze functional problems and develop cost effective solutions.
- Planning, organizational, analytical, problem solving and prioritizing skills.
- Ability to organize a diversified and heavy workload.
- Ability to make sound decisions and work well under pressure.
- Ability to work independently and in a team environment.
- Ability to work effectively with all levels of staff and management and provide consistently high levels of customer service.
- Strong computer skills
- Ability to travel 25%
Summary
About Us
Vitalant is one of the nation's largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. We have a network of 115 donation centers across the U.S. and host approximately 60,000 bl ood drives annually. Vitalant provides blood and special services to patients in more than 900 hospitals across the U.S. where millions of people depend on blood donations from our generous donors.
Vitalant is committed to fostering an inclusive workplace built on a foundation of respect, integrity, teamwork, and excellence. We create opportunities for employees of all backgrounds to feel valued, seen and heard. We believe this mission drives creativity and innovation, as employees experience an environment conducive to personal growth and career development.
EEO/Disabled/Veterans
Our organization is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to Careers@vitalant.org to let us know the nature of your request.
For more EEO information about applicant rights click here
