Local Sales Manager, WLEX (Creative Design)
WLEX, the Scripps NBC station in Lexington, KY, is hiring a Local Sales Manager to backfill a promotion in the sales department! This individual will lead a local sales team as they help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, and broadcast television.
Lexington, Kentucky, is a vibrant and thriving city that offers a remarkable quality of life for residents and workers alike. Known as the "Horse Capital of the World," Lexington boasts a rich equestrian culture that permeates the city's diverse activities and attractions. The city's historic downtown area is a hub of lively restaurants, unique shops, and cultural events, providing ample opportunities for entertainment and leisure. Additionally, Lexington is home to the University of Kentucky, a renowned research institution that contributes to the city's dynamic academic and intellectual atmosphere. With its scenic landscapes, strong economy, and welcoming community, Lexington is an exceptional place to live, work, and thrive.
WHAT YOU'LL DO:
Collaborate with DOS and other sales managers and departments to accomplish the station's objectives.
Organize, direct, and manage the execution and performance of a team of local sales Account Executives.
Negotiate ratings, rates, and budgets.
Develop new business for the station, utilizing and maximizing all station platforms, including but not limited to broadcast, digital, and mobile.
Develop working knowledge of the Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
Utilize SSP, resources, and tools provided to build effective sales strategies.
Collaborate with the Director of Sales and Sales Managers to train, develop, and motivate the local sales team so that revenue goals are achieved.
Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
Maintain positive working relationships with outside vendors.
Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
Oversee accounts receivable and credit policies.
Develop and implement pricing and packaging to fill the needs of both the client and the station.
Know the strengths and weaknesses of the competing stations, other advertising media, and position the station accordingly.
Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
Other duties as assigned.
WHAT YOU'LL NEED:
Bachelor's degree in business or related field, or equivalent experience,e preferred
Generally, 7+ years of proven success in media sales
Experience in agency and direct strategic account management, broadcast inventory, and digital/video capabilities required
WHAT YOU'LL BRING:
Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
Strong coaching and feedback skills
Strong ability to motivate others toward team goals
Able to foster an environment that enables creative and innovative thinking
Strong influencing, selling, and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organization skills
Proficient with Microsoft Office (Word, Excel, and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g., Skype, WebEx, Zoom, or MS Teams, etc.)
Proven ability to manage multiple tasks in a fast-paced environment
WORK ENVIRONMENT:
Typical office and client sites
May require some travel
ADDITIONAL REQUIREMENTS:
Valid driver's license, good driving record, and ability to provide proof of insurance with the company's required insurance limits.
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At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
