Director of Community Marketing (Project Management)

Director of Community Marketing

Are you a dynamic connector, strategic thinker, and results-driven marketing professional? American Senior Communities is seeking a Director of Community Marketing (DCM) to play a key role in driving occupancy and building meaningful relationships across multiple senior living communities.

The DCM is responsible for creating and sustaining strong partnerships with referral sources, developing new business opportunities, and leading community-based marketing initiatives. This role is critical in driving lead generation, referral development, and conversion strategies that ensure our communities thrive.

What You'll Do

As a Director of Community Marketing, you will:

• Build, track, and nurture relationships with hospitals, physicians, case managers, and other referral partners.
• Identify new opportunities to increase referral pipelines and inquiries using our CRM.
• Develop and support partnerships, working with internal department leaders to expand reach and engagement.
• Analyze market trends, competitors, and demographics to shape marketing strategies that drive results.
• Collaborate with community leadership to execute outreach, networking, and community engagement strategies.
• Represent communities at trade shows, professional associations, and community events.
• Track key performance metrics (referrals, conversions, move-ins, occupancy) and provide regular reporting.

What We're Looking For

• A relationship-builder who thrives on connecting with healthcare professionals, referral partners, and community leaders.
• Minimum of 3 years, successful background in healthcare business development, sales, or marketing. Senior Living preferred.
• Strategic mindset with proven ability to generate leads, drive conversions, and achieve occupancy goals.
• Excellent communication, presentation, and networking skills.
• Highly organized with experience using CRM tools and analyzing market data.
• Collaborative spirit—someone who can partner with leadership, team members, and referral partners to achieve shared goals.

Skills Needed

• Supportive Presence:  Creating a comforting and engaging atmosphere for our residents, prospective residents and loved ones.  Clear, effective communication with facility team, referral sources, and customers. 
• Collaboration and Communication:  The ability to work closely with referral sources, administration, and families towards common goals.   
• Teamwork:  The ability to work towards a common goal of excellent care for our residents.
• Attention to Detail:  Utilize facility CRM to identify, track, and foster relationships with referral sources to generate traffic into the community. 

 Benefits and perks include:

• Competitive Compensation:  Access your earnings before payday.  Take advantage of lucrative employee referral bonus programs, 401(k), FSA program, free life insurance, PTO exchange for pay programs and more.
• Health & Wellness:  Medical coverage as low as $25, vision and dental insurance. Employee Assistance Program to help manage personal or work-related issues, as well as Workforce Chaplains to provide support in the workplace and Personalized Wellness Coaching.
• Life in Balance:  Holiday pay and PTO with opportunities to earn additional PTO. Employee Discount Programs that allow you to save on travel, retail, entertainment, food and much more.
• Career Growth:  Access to preceptors and mentorship programs, clinical and leadership development pathways, education partnerships with colleges and universities across the state like Ivy Tech and Purdue Global, financial assistance for continuing education, company sponsored scholarship programs, and tuition reimbursement. 
• Team Culture:  C.A.R.E. Values:  Compassion, Accountability, Relationships and Excellence carrying a legacy for improving the lives of Seniors across Indiana.  Celebrate the hard work you and your team put in each day through employee recognition events and monthly and annual awards. 

 *Full-Time and Part-Time Benefits may vary, terms and conditions apply

About our Senior Living Division

Our Senior Living Division offers team members the opportunity to advance their career while working in a fast-paced and rewarding environment. We take pride in offering our residents more than just a place to rest their head. As a member of the Senior Living division, you will have the opportunity to use your skills to enhance the lifestyles of our residents and help them explore their passions. Our whole person-centered care focuses on nurturing the physical, emotional, mental, social and spiritual well-being of our residents. The hands-on experience you will gain allows you the opportunity to create meaningful relationships with your team and our residents.

Equal Opportunity Employer
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