SVP, Head of PRS Marketing and Customer Experience (Finance)

JOB DESCRIPTION

The Opportunity

Personal Risk Services (PRS) is seeking a strategic and innovative Head of Marketing & Client Experience who will lead, develop and execute PRS' marketing strategy across a range of key stakeholders: clients, prospects, distribution partners (e.g., independent agents and brokers, affinity partners and non-traditional distribution), influencers and employees across North America. The pace that PRS is evolving is fast, standards and expectations are high and the opportunities are boundless to join a forward-thinking, path-blazing world-class leadership team. This is an opportunity to make a mark, further raise Chubb and PRS' visibility, and lead Chubb's flagship consumer brand - an iconic brand in the industry.

The Role

The Head of Marketing & Client Experience is a vital member of the PRS leadership team and is responsible for driving a creative strategic narrative for PRS to drive a competitive advantage. This leader - a strategic and action-oriented business leader and savvy marketing expert - will be charged with establishing a high-performing MarComms function that aligns with PRS' strategy and goals. The successful candidate will drive advertising, media relations, digital marketing, content, sponsorships, distribution-aimed campaigns, entertainment, and events while working in tandem with Chubb's North America Chief Marketing Officer and MarComms Centers of Excellence.

Key Responsibilities

• Create and drive a strategic, integrated MarComms plan that is aligned with PRS' goals and growth objectives and delivers measurable outcomes. This includes identifying and leveraging opportunities to build our brand and enhance our reputation, driving business success by creating awareness and generating marketing leads; building credibility and awareness for PRS subject matter experts (SMEs), its leaders, and products/services; managing integrated earned, owned and paid media strategies; driving stakeholder engagement across all targeted audiences and influencers; and helping the function's capabilities for future growth.
• Focus on developing PRS' MarComms platform - strategically aligned, innovative and leading edge
• Design and execute the development of successful marketing campaigns with robust content and points of view, targeting specific business growth goals - geographic, by product line, and for existing client retention
• Build research-driven client personas to ensure a comprehensive understanding of target market, client expectations and product needs
• Manage and maximize market research and reporting
• Drive targeted marketing strategies to specific client segments across stakeholder groups of clients, agents, brokers and influencers and oversee a client database (CRM)
• Drive creative prospecting efforts with a focus on multi-channel lead generation
• Identify and effectively leverage data and analytics to drive prospecting and sales. Maintain and refine metrics and process improvements across the customer journey
• Build a world-class team with varied and future-state skills and competencies to accomplish PRS' strategic marketing goals. Drive strong team engagement and a culture of creativity, accountability and results
• Maintain strong collaborative relationships within PRS and across other Chubb business lines to share best practices, achieve shared strategic goals and execute the integrated MarComms strategy of PRS
• Manage North America PRS marketing budget and ROI on spend
• Work closely with Chubb's Global Brand team to refine brand and value propositions
• Manage communication strategies with employees and distribution partners ensuring high engagement and soliciting story-telling and results sharing

QUALIFICATIONS

Competencies

The

ABOUT US

Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.