Branding Senior Manager (Marketing)
Company Overview
At TenCate Protective Fabrics, we produce flame-resistant (FR) fabrics, a specialty textile from which garment manufacturers create life-saving FR personal protective equipment (PPE). A global leader in FR textile innovation, we engineer our fabric solutions from the ground up – from fiber blending to yarn formation, to weaving, to dyeing and finishing. We have a global presence and are committed to providing our customers with innovative, high-quality products and exceptional service.
Summary/Objective
We are seeking a creative storyteller to join our award-winning marketing team. As a member of our team, you will play a pivotal role in building and promoting the reputation of our brand globally. This hands on Senior Manager level position requires strong organizational skills and a willingness to learn and grow in a fast-paced environment.
Essential Functions
- Lead the development and execution of the global brand marketing strategy aligned with corporate objectives and growth targets in a pragmatic way.
- Direct the creation and implementation of integrated marketing communication campaigns across digital, traditional, and experiential channels.
- Mentor and inspire a high-performing marketing team that embraces creativity, accountability, and collaboration.
- Strengthen and evolve the TenCate Protective Fabrics' brand identity and messaging to ensure relevance and differentiation in key global markets.
- Influence the global digital presence, including corporate internal and external websites, social media platforms, content strategy, and SEO optimization.
- Partner with Leadership, Product Management and Sales teams to support new product launches and strategic marketing initiatives.
- Drive strategic event marketing efforts, including global trade shows, customer seminars, and corporate events.
- Manage public relations, media strategy, executive communications, and reputation management.
- Responsible for the global content development efforts including thought leadership, storytelling, video, blog, and social media content.
- Analyze marketing performance and brand health metrics to drive continuous improvement and data-informed decision-making.
- Manage agency and vendor relationships to scale marketing initiatives efficiently and effectively.
- Develop internal communication strategies that align employees around company priorities, culture, and brand values.
- Champion our brand standard, ensuring all internal and external communications align with brand guidelines and TenCate's Purpose and Credo values.
Competencies
- Two-way communication
- Reliability
- Understanding
- Self-motivation
- Teamwork
Supervisory Responsibility
Responsible for the global team of nine MarCom professionals.
Work Environment
This job operates in a professional environment. This role routinely uses standard office equipment such as computers, phones, and copiers.
Physical Demands
While performing the duties of this job, the employee is regularly required to talk, sit, walk, stand, and listen. This is largely a sedentary role; however, an employee may be required to reach with hands and arms, climb or balance, kneel and occasionally lift up to 50 lbs. Specific vision abilities required by this position include close vision, distance vision, and color vision.
Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. This position will require some alternative hours and weekend work for meetings, events, and trade shows.
Travel
Up to 20%.
Required Education and Experience
Bachelor's degree or equivalent work experience.
Minimum of 7 years' experience as a Leader.
Preferred Education and Experience
Degree in Marketing or Communications.
Previous experience in marketing, advertising, or creative role.
Marketing experience in a manufacturing or private equity environment preferred.
Advanced knowledge of Microsoft Office, HubSpot, GenAI and Digital Marketing.
AAP/EEO Statement
TenCate Protective Fabrics provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Equal employment opportunity applies to all terms and conditions of employment, including recruitment, selection, hiring, training, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and demotion.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
